Saturday, October 3, 8:15 am – 5:30 pm
This one-day seminar will help participants strategize the path to developing, producing, and presenting a project. The morning lecture will begin with pre-production elements, from becoming an expert on your subject, identifying and confirming access and collaborators, if relevant, and securing the necessary budget to produce the work. Following a presentation by our Special Guests, we will move on to the steps to prepare the work for presentation to its target audience, building contact lists, preparing marketing materials including adding content to your website and creating social media elements, planning for relevant print pieces and begin launching your project’s marketing campaign.
LECTURE 1: Developing Your Project
In this presentation, Mary Virginia Swanson outlines steps to plan for and produce a photographic project. Swanson will underscore the importance of establishing a realistic budget for both production expenses and potential revenue before embarking on principal photography. She will discuss the technical tools and administrative capabilities that should be in place in your studio as you embark on a new project, including the completion of essential statements and essays to pitch potential subjects as well as financial sponsors. She will detail recordkeeping during production of your project and essential visual documentation that will be utilized to introduce the work on completion. The path to securing funding for your project through grants and sponsorship will be discussed, as well as looking into relevant artist residency opportunities. Finally, she will emphasize the imporantce of keeping track of all individuals and/or organizations who lent their expertise, tools, connections, transportation, financial assistance and more, so you can acknowledge their assistance upon completion/presentation.
MINNESOTA ARTIST'S PANEL
Four distinguished photographic artists will present in succession an overview of their creative practice, reflecting on their journeys through project development, completion, public presentation and acquisition, offering best practices that impacted their careers. Their candid reflections will be followed by a panel moderated by Mary Virginia Swanson, with time allocated for a Q&A session with the audience.