La Luz Workshops is an educational company specializing in photography. We design and produce learning experiences with some of the world’s leading photographic artists and industry experts.  

We offer an environment where students can immerse themselves for a period of time and focus intensively on making new and better photographs, reflect on their work, generate ideas, and grow their practice.

Our company is built on a foundation of integrity, service, collaboration and community.  We are devoted to personalized attention and taking care of every detail to provide the best possible learning and life experience for our students.



My name is Selma Fernández Richter and I am a photographer, educator and producer. Originally from Oaxaca, México, since 2011 I have been living in Minneapolis, Minnesota, with my husband, photographer Andy Richter and our son Julien. We spend our time between Mexico and the United States. 

My career began in 2001, primarily working on editorial projects for magazines. The desire to improve my photography led me to search for the most effective way to learn new skills. I found that photography workshops were an ideal way to do this. They provided an opportunity for me to immerse myself in a relatively short period of time, learn from the best teachers and photographers in the world, and apply the knowledge to my profession upon returning home. I was fortunate to have Mary Ellen Mark as my teacher, who ran an amazing workshop for nearly 20 years in Oaxaca, my home town.

A desire to continue learning kept me close to the world of photography workshops. In 2007, I started working as Teaching Assistant for the Santa Fe Workshops and National Geographic Expeditions, also in Oaxaca, where I had the opportunity to work with photographers Raul Touzon, Eniac Martinez, David Alan Harvey and Kenneth Garrett, among others. With time, I started to develop photography classes locally for advanced enthusiasts. Facilitating the learning process and bearing witness to student growth brought me great fulfillment and joy.

In 2011, I was invited to produce Mary Ellen Mark’s workshops which turned out to be the best school I could ever attend. Not only did I learn about photography, but also about her commitment to her students and her close relationship with the community. She always pushed students and staff to their full potential. I was fortunate to also assist her on assignment. Working in Oaxaca, where I was born and raised, is something that has always made me proud. I aim to share it with our students, who come from all over the world, in an authentic and intimate way.

For many years, I collaborated with Photo Xpeditions, the company who produced Mary Ellen’s workshops. I started working with photographers Alex Webb and Rebecca Norris Webb, Maggie Steber, Tino Soriano, among many others. This work has also allowed me to get to know hundreds students, many of whom I consider friends today, which is another great part of working in this industry—you connect with a lot of interesting, creative, and wonderful people. 

Grateful for all these years of experience, the natural next step was to establish La Luz Workshops, a company that truly reflects my values around photography and teaching. Today we are thankful to be working with some of the world’s leading photographers and experts in the industry. Please check out what we have to offer. We look forward to working with you.


Please reach out with questions, comments, or to share ideas via email to

On the phone / WhatsApp +1 612 875 4066.

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You can also learn more about my photographic work here:


Daniela Garza Maldonado is a Mexican Lens Based Artist living and working in NYC. She has a B.A. in Graphic Design. In 2019 she graduated from New Media Narratives at the International Center of Photography, honing her style as an artist. In 2012 and 2011 she completed Contemporary Art and Photography programs in Monterrey, Mexico.

Her work explores image as a medium for construction of identities and relationships. She is intrigued by the dissonance between intimacy and the outside world, as well as the passage of time. Through her work she takes on specific events that shape her environment by paying special attention to politics, pop culture, and technology. She utilizes photography, video, audio and installation.

She has been a photography educator since 2010, teaching in cultural institutions in Monterrey and Mexico City such as Museo MARCO, UANL Facultad de Artes Visuales, LCI, and GIMNASIO de Arte y Cultura.

The project Her was developed during 2017, supported by PECDA for Creators with Trajectory. In 2013 she won first place in the "Mexico Contemporary Pho- tography Contest" for Fracture. She has obtained honorific mentions in Centro ADM Portfolio Festival and in Bienal Artemergente. Participations in collective exhibits includes ICP School, Rita K. Hillman Gallery, Fotomuseo 4 Caminos in Mexico City and Fototeca Centro de las Artes in Monterrey. She also participat- ed in "Proyecciones con Norte Zuluz", held in Laboratorio de Arte Alameda organized by "Centro de la Imagen”.

Daniela is co-producer of the workshop “The Engaging Portrait a Stranger in Oaxaca” with Richard Renaldi.


Mariana Rodriguez Fernandez is a graphic designer, illustrator and ceramicist who lives and works in Oaxaca, Mexico. She holds a BFA and a bachelor's degree in Literature, Journalism and New Media with an emphasis in graphic design, visual thinking and cultural marketing from Unarte.

Since 2016, she has been teaching illustration and editorial design at Anahuac and Unarte Universities, as well as private and governmental cultural institutions such as the Secretary of Culture of Puebla. She has worked with design studios such as Arte Editora, Abracadabra, Guru The Brand Buro, and ILVZ. She also writes and illustrates for a variety of independent publications.

Mariana has been part of several group exhibitions in Mexico, Colombia and Vienna. In 2016, her work was selected to be part of the International Art Show: {im}proper illustration in Vilnius Academy of Fine Arts in Telši Lithuania. In 2015, she participated in the Venice Biennale as part of the Benetton Foundation Collection, featuring 200 Mexican artists entitled “Mexico: The Future is Unwritten”.

She currently owns and operates a utilitarian ceramic workshop (Lemon Crust Ceramics), a tattoo and illustration studio (Costraconlimon) and a graphic design firm (Pale Black Estudio).

Mariana designed La Luz Workshops’ visual identity and website and is also a production assistant for the “Art of Editing Workshop” with Alex Webb and Rebecca Norris Webb.